ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring.

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

NOVEMBER 1, 2017

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. And so that would be where I would draw those differentiations. That’s great.

Cost 37

Cost Marketing Audience Media 37