ConversionXL

NOVEMBER 27, 2019

For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void.

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

NOVEMBER 1, 2017

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. And so that would be where I would draw those differentiations. That’s great.

Cost 37

Cost Marketing Audience Media 37