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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Why is it that when I just visited news.yahoo.com, the ad says "New Rule in Texas!", The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. The suggestions engine they have.

Web 164
Web Design Marketing Security 164
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When Jargon Converts (and When It’s Just Cheesy)

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Even in B2B copy, you’re still addressing human beings. A marketing director or a purchasing manager is a person too. Direct marketers know that the words you use do matter.

B2B 48
B2B Audience North America Boston 48
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