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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Here's a great example of this, check out this slide… It shows searches in some country in 2019. Pick a village in Iceland. A delightful mess. One of the most common forms of this is icons.

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). I've used Sunbursts to do the same with keyword portfolios. The Sunburst visual of our oil consumption is nice. It is pretty nice.

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