ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline. Become a trusted brand with thought leadership. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

OCTOBER 10, 2012

And fourth, they want to build their reputation and influence in such networks. That means helping your Rock Stars build their peer or professional networks, grow their reputations, and gain access to valuable knowledge. Second, they’re eager to tell it. They won’t grow your business on their own. Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Individuals don’t make B2B buying decisions; groups do. Sales shouldn’t feel like they’re helping out marketing, and marketing shouldn’t feel that they’re passing leads on for sales to take the glory. Make sales leaders part of your ABM leadership team.

Customer 98

Customer Marketing Channel Acquisition 98

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. Kathy Meyer is well-touted for her team-building and leadership skills with strong work ethics.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76