Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
1: Assign campaign codes & track offsite converting goals (micro-conversions). Whenever possible, tag those links with campaign parameters / affiliate codes / whatever works, and collect data that helps you identify goal values for your website. Let that sink in. Stunning, right? You'll need to work with your Finance team.
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