B2B Syndication Vertical Viral 
mashable.com
OCTOBER 5, 2012
Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. viral video. viral videos. Social Good.
David Teten
DECEMBER 3, 2019
Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” .
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