Selling to the enterprise: “Sell to few” vs. “sell to many”?
Version One Ventures
SEPTEMBER 17, 2013
How do we differentiate between B2B start-ups that sell to many vs. sell to a few? These acts can often be start of a viral growth curve in the enterprise. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential. Sell to few”: Traditional enterprise sales.
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