View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Currently she's Executive in Residence with Reforge and advising other companies.

Product 78

Product CTO Hire Startup Fractional CTO 78

Austin Startup

MAY 29, 2019

Yesterday I was having a discussion with one of our executives on the strength of network effects inherent in the data.world business model. This led to a far ranging strategic discussion that got us both really excited about the huge potential of our business. check out The Entrepreneur’s Essentials #1 on that front).

Networking 48

Networking Fractional CTO CTO Hire B2C 48