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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Then segment by device and new vs. returning visitors.