Remove B2C Remove Customer Development Remove Design Remove Product Development
article thumbnail

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

article thumbnail

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. We attempted to use Waterfall and market ourselves as B2C. For now, Id like to ask a favor. May 14, 2009 5:23 AM David said.

Lean 60
article thumbnail

How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

The Jobs-to-be-Done Market Definition Canvas is designed to help you define the market you are in or have chosen to serve as [a group of people] + [the job they are trying to get done]. The Market Definition Canvas works for both B2C and B2B applications. Other products used and their functions.

Customer 424
article thumbnail

Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. This case study illustrates one company’s attempt to do customer development by testing their vision with customers before writing a single line of code. Oh, this is just a Photoshop file?

article thumbnail

Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.