B2C Demand Security SEM 
YoungUpstarts
NOVEMBER 6, 2019
To ensure potential consumers have the right visibility into the innovative offer you are seeking to deliver, you must find a way to awaken latent demand. She helps B2C companies, start-ups, and turn-arounds create and execute strategies to improve product positioning, brand recognition and revenue. Market Education. Brand Awareness.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.
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