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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

The first logical step when you are based in Singapore is to start in a market you are most comfortable in conquering. It is logical and sometimes it is the right choice starting from Singapore, sometimes not. There are three market categories that startups from Singapore are likely to address: 1. Consumer Facing B2C.

Singapore 178
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[Review] The Rise Of The New East

YoungUpstarts

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Through differentiated sourcing, companies can better hedge their risks in the event that the Chinese economy implodes. Rising consumer demand in China itself has also led its own manufacturers to favour selling domestically.

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JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

It’s up to you to find housing in Singapore. 100 days is an awkward period of time to be in Singapore. Does the solution DIFFERENTIATE from current competitors through a UVP? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel? That’s the competition. Welcome to the real world.

Asia 207
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[Review] Taking Down Goliath

YoungUpstarts

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.