CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You need to track the right revenue goals. Test functionality before you try to harvest fruits. 10K / 1M = 1%. Are both created equal?
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