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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” NVV: Some startup marketers think about crafting a nice, neat funnel, from a prospect’s first touch all the way down to sale. Where do you start?

Marketing 120
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Why You Should Start Marketing the Day You Start Coding

Software By Rob

You email everyone you know, flex your networking muscles, issue a press release, and end the day with three sales at $20 each. There are many variations, but here’s the simplest approach: Buy a domain name and point it to your web host Setup a landing page. 3 Secure Networking on 10.14.10 at 9:55 am [.]

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.