Email Subject Lines: 8 Principles for Improved Open Rates
ConversionXL
MARCH 10, 2017
It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Would that be due to the lower character count? Rather, it’s due to my astute change in diction.
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