Remove B2C Remove PPC Remove Sales Cycle Remove Software Review
article thumbnail

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Would that be due to the lower character count? Rather, it’s due to my astute change in diction.

Email 93
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Longer decision cycle. E.g. location, loyalty.