CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Crappy or outdated technology. E.g. Message match / headline match from PPC ad to landing page. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase.
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