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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). (Guest post by Gordon Daugherty.

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The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. This is a business’s short-term debt that must be paid.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

You should have a good solid executive summary, you should have full financials, and that means a projected balance sheet, P&L and cash flow. Then referral rates and opt-out rates. The post Webinar Recap: 14 Tips on How to Pitch and Get Funded appeared first on Bplans Blog. How many people are going to leave?