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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Digital marketing is a steep learning curve for many hoteliers, our mission is to make it easy for them. While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. Our marketing stems around the message “welcome to the Good Life.” Photo Credit: Courtnie Nein.

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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I’ve raised in boom markets and when everybody thought the Internet was a fraud. I get approached about clean tech or biotech periodically – I don’t focus on these. In ad tech there’s Seth Levine at Foundry Group and both Dana Settle & Ian Sigelow at Greycroft. Of course much of it is conflicting.

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New Power: An Interview with Henry Timms

Startup Lessons Learned

It was my pleasure to talk with Henry about what he and Heimans have learned about how power structures are changing, how people can get started making the shift from old to new power, how the principles of new power are related to the principles of lean startup, and the responsibilities that come with all the amazing energy being channeled.

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