CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
This allows Speero to understand the business priority and adapt their growth, pipeline and test bandwidth models. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. He explained how lead generation uses a short term, sales-focused strategy.
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