Steve Blank

MARCH 25, 2009

Technically our positioning was correct, and with an infinite marketing budget (my back of the envelope calculations said $60M) and time, we might have made this technical fact ( QuickDraw acceleration) something a customer understood and cared about. What part of this blog should I read if I am also reading the book?

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Steve Blank

OCTOBER 1, 2009

corporation, and by extension Sloan laid the foundation for America’s economic leadership in the 20th century. Customer Development Manifesto: Market Type (part 4) + The Customer Development… (Read more)+ Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?

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Steve Blank

MAY 15, 2009

Lets Fix Everything that Was Broken At SuperMac we were excited to finally get out of the crummy tiltup we had occupied since the company emerged from bankruptcy. That’s when things went south. Now with cash in hand, we wanted to fix everything that seemed broken and annoying about our office environment. A VERY nice office.

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Steve Blank

APRIL 16, 2009

The results spoke for themselves: Not one black-market board ever appeared, and the press was satisfied with our “customer value and product family” explanation. In three and a half years SuperMac’s market share went from 11% to 68%, as we went from bankruptcy to $150 million in sales.

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