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How to help your startup turn a profit in 4 simple steps

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. I’m a geek and software engineer from the former ­Soviet state of Belarus. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. LTV ­ CAC = ROI. Good salespeople are expensive.

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Belarus Viral Channel Startup 137
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200.000.000 mobile users, for starters – Q&A with Viber CEO Talmon Marco

The Next Web

MAY 7, 2013

The company is based in Cyprus with development centers in Belarus, Israel and China. Do you see Viber ever moving ‘up the stack’ and becoming a social network tying everything together, rather than a predominantly communications-focused service? Viber is pretty small given the scope of what we do. Maybe someday.

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