Remove Blog Remove Campaign Remove Ghana Remove Reputation
article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable? Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Cannabis has quite a reputation in this country. Vintage or contemporary?

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable? Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Cannabis has quite a reputation in this country. Vintage or contemporary?

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. Personal branding (how an individual builds their personal reputation) has become popular, especially among influencers. Branding is not solely for companies and organizations.

Marketing 162