Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
It's a tall order, but after two years of blogging why stop now. : ). The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). So on your website use a unique phone number that is not available through any other channel. Two words: Primary Key.
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