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Does Your Business Have a TV Show?

Duct Tape Marketing

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Does Your Business Have a TV Show? It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy!

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How to Create a Social Media Command Center For Your Next Sale, Launch or Event

Duct Tape Marketing

Decide on and check an event hashtag – choose a #hashtag that you will use throughout – make sure to check and see if it’s in use by some other cause or theme as you don’t want to find out mid-sale that your hashtag is also slang for a very naughty act in some Iowa subculture. Hourly specials – Promote your hourly specials on every channel.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. blog comments powered by Disqus.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

It's a tall order, but after two years of blogging why stop now. : ). The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). So on your website use a unique phone number that is not available through any other channel. Two words: Primary Key.

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