Book Value Customer Metrics Sales 
VC Adventure
NOVEMBER 15, 2013
For example when you say sales do you mean booking or revenue? Is churn net of upsells or is an upsell a new sale? If bookings are the total contract value of everything you sold in a period, how do you normalize for different contract lengths? Churn – Monthly value of customers who didn’t renew.
VC Adventure
NOVEMBER 15, 2013
For example when you say sales do you mean booking or revenue? Is churn net of upsells or is an upsell a new sale? If bookings are the total contract value of everything you sold in a period, how do you normalize for different contract lengths? Churn – Monthly value of customers who didn’t renew.
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