Bootstrapping Channel Customer Development Media 
The Startup Magazine
MARCH 29, 2024
It’s not just about a logo or a tagline; it’s the experience you promise your customers. Develop a marketing strategy that leverages both digital and traditional channels. Content marketing, social media, and email campaigns can be cost-effective ways to engage your audience and build brand awareness.
The Next Web
DECEMBER 30, 2012
How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the Customer Development process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger. Codecademy.
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Up and Running
MAY 23, 2016
In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. You could bootstrap your startup and do most of the tough legwork on your own, perhaps while you hold down another job. Do it yourself.
Steve Blank
AUGUST 23, 2016
. — Having now done several startups, Matt has learned to keep his eye on a singular aim: The goal is to get customers, not to raise money: There are a lot of people that are just chasing dollars, trying to get a VC to fund them, and they’ll give up 40 percent of their company in the first round just to get some major amount of money.
Steve Blank
AUGUST 23, 2016
. — Having now done several startups, Matt has learned to keep his eye on a singular aim: The goal is to get customers, not to raise money: There are a lot of people that are just chasing dollars, trying to get a VC to fund them, and they’ll give up 40 percent of their company in the first round just to get some major amount of money.
Hippoland
JUNE 29, 2018
The Hustle , the company that runs Hustle Con, is a fast growing media company that serves up tech news in an edgy way. This is unlike any other marketing channel where you, as the company, need to pay to get potential users. If you are doing an event to get people to do customer development with, you need to stay top-of-mind.
Hippoland
JUNE 29, 2018
The Hustle , the company that runs Hustle Con, is a fast growing media company that serves up tech news in an edgy way. This is unlike any other marketing channel where you, as the company, need to pay to get potential users. If you are doing an event to get people to do customer development with, you need to stay top-of-mind.
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