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The #1 thing successful founders think about for their next startups

Hippoland

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Product second. Another way is to have unique promotion channels, but these must be scalable. Marketing first.

Founder 48
article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Product second. Another way is to have unique promotion channels, but these must be scalable. Marketing first.

Founder 48