The Cost Equation for a Startup is Better Than Ever
Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Of course, a word of caution is also in order here.
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