Business Model Business Plan Customer Development Seed Capital 
maplebutter.com
JANUARY 8, 2013
I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. Your existing customers are you best source of referals – just ask. No investor cares about a business plan.
Steve Blank
MAY 9, 2017
Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.) A unicorn is a startup with a market capitalization north of a billion dollars. Not kind of wrong but going out of business wrong.
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