Lean Goes Better with Coke – the Future of Corporate Innovation
Steve Blank
NOVEMBER 7, 2013
We have a portfolio of more than 500 brands and 4000 products and people invite us into their lives more 1.8 For most big, established companies like us, our business models were developed years—even decades ago. We’ve built up strength in executing our business model, not creating new ones. billion times a day.
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