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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. So that’s one way to focus: goals.

Marketing 120
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Technical Co-Founders Are A Myth

blog.captainrecruiter.com

After a few months, the demo site won a business plan competition. Eventually I was able to scrape up a few bucks and hired Sarah to build me a website prototype. That prototype is now something I use everyday to run my recruiting business. In 2008 I was first time startup founder with no cash.