Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We consciously didn’t ask potential customers to sign a Non-Disclosure Agreement (NDA).

Silicon Valley 243

Silicon Valley Non-disclosure Agreement NDA Startup 243

grasshopperherder.com

FEBRUARY 19, 2011

Don’t Even Ask for an NDA This just makes me laugh. If I can steal your idea by just hearing it, there is no defensible business model there. UPDATE: It is of course perfectly reasonable to ask for an NDA before giving away the super secret sauce. It means there actually might be a market for your idea.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

maplebutter.com

JANUARY 8, 2013

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? I have the vision, model and the core elements of the ideas established. Should I require and NDA? Then launch. A few nuggets.

Technical Review 44

Technical Review Startup Cofounder Software Review 44