Remove Business Model Remove Direct Marketing Remove Marketing Remove Redemption
article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. All merchants have to fund are the discounts or whatever other benefits they want to give.