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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Texting: The Killer Application in your Offline Marketing Arsenal written by Guest Post read more at Duct Tape Marketing. That’s true where marketing is concerned too- we usually focus first on digital marketing. Online and offline marketing need to work together, for best results. Increase options and redemptions.