Business Model Lean Non-disclosure Agreement Partner 
Steve Blank
DECEMBER 7, 2009
The initial hypothesis for Epiphany (from my much smarter partner Ben ) was that as departments in the enterprise (manufacturing, finance, customer support sales) became automated, the marketing department would eventually get its turn. We consciously didn’t ask potential customers to sign a Non-Disclosure Agreement (NDA).
ConversionXL
SEPTEMBER 18, 2019
The two options aren’t mutually exclusive: If you hire an agency, you can lean on them to help you build and run (or speed up) an in-house CRO program. Before scaling testing, we wanted to get foundational tracking implemented on the marketing side to better understand testing results relative to the health of the business.
Expert insights. Personalized for you.
252 
Let's personalize your content