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How to Create a Compelling Unique Selling Proposition

ConversionXL

Every marketer knows these are important questions, but finding the answers can be a challenge. In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Step 1: Use customer interviews for an objective and qualitative view of the market.

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Lean Management: 3 Things Your Business Can Learn from Toyota

Transformify

The practices have long been admired as a model for other companies to follow. Called the Toyota Production System, it is one of the success stories about the lean manufacturing process. One of the reasons why Toyota is cited as a best practice so often is that the quality of their products does not deteriorate over time.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. How would you explain Site X to your colleagues or friends” then extract the words they use on your home page. Building Product 2. Why do I do it?