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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

was OK a few months ago, the hurdle is now higher and should be close to CAC>1 – Keep only reps making quota and cut marketing activities with lower ROI Customer Lifetime Value (CLTV) >0 – Adjust operations, RD and GA to make your business model profitable 3. Rethink vertical segmentation: Healthcare? Blog Archive.