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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

How can we attract buyers to our channel before they make purchasing decisions? Longer-term work/planning: what other experiments should we be constructing. The Agora team decided to formalize the customer discovery process by coming up with a set of Customer Discovery principles and questions that were as good as any I’ve seen.

Customer 236
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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what distribution channel? what’s the product?