Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. In the model above, this was set to 10 deals per year per team. Consider converting to a channel sales model at some stage in the lifecycle of the business.
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