Doing Financial Projections Right (A Five Step Process)
Growthink Blog
JANUARY 20, 2015
Undertaking a formal and comprehensive study of a business’ industry, market, and competition usually leads to one of two results - either the target market is much smaller and less lucrative than surmised or… …it is defined so imprecisely and broadly as to uncover faulty strategic thinking / an unsound business model.
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