article thumbnail

How to Start a Farm: Your Complete Guide to Success

Up and Running

What if, as you’re getting ready to harvest your first batch, you then find out that all the demand for passion fruit is centered in Southern California, and not in Miami like you thought? You would then have been able to choose to grow another product that was in demand, or start your farm in Southern California.

article thumbnail

Out of the Crisis #19: Revolution Foods co-founders on feeding kids and families, being parent-entrepreneurs, and scaling food security innovations

Startup Lessons Learned

The very cool thing about the program, and then some of the other business planning classes that we took afterwards, was we were really encouraged, I think, to look at the need and talk to the people who are experiencing that need most sort of dramatically out in the real world. What were those first days like?