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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Take Hertz: They’re now suing their marketing partner, Accenture, for $32 million after a botched site and app overhaul. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. The magic—and limitations—of caching.

Web 103
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Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we’re already seeing signs of mobile commerce’s potential. Instead I said multiple platforms, meaning, the Web proper, desktops, laptops, tablets, smart phones, netbooks, etc. Have an account? My 2 cents.

Mobile 90