Duct Tape Marketing

AUGUST 16, 2023

This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. And that usually alone gives 'em a good 15, 20% boost in revenue and conversions right off the bat.

Channel 63

Channel Hiring Sales Marketing 63

Duct Tape Marketing

AUGUST 4, 2022

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. Then we can converse.

Social Media 86

Social Media Conversion Media Artificial Inteligence 86

Duct Tape Marketing

JANUARY 4, 2023

That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? He is the CMO of S e m, rush Sam Rush.

SEO 85

SEO Audience Channel Campaign 85

ConversionXL

JULY 17, 2015

I would just use a simple A/B, but then leveraging the segmentation, too, as I think you both talked about, look at them before, look at the new versus repeat marketing channel, different segments of customers and how they behave. This is when the attribution kicks in, right? It could be average order value or it could be conversion.

Video 48

Video Mobile Conversion Audience 48