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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost.

Wiki 315
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Pick the Perfect Name for Your Startup

mashable.com

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). SCVNGR Makes Major Enhancements to iP.

Naming 94
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The Direct-to-Consumer Checklist

Austin Startup

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. When is the right time to diversify your sales channel mix?