Remove Campaign Remove Churn Rate Remove Hockey Stick Remove Search
article thumbnail

Is Your Startup Tracking the Right Metrics?

Up and Running

If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. I mean think about your own search habits. You need to also understand calls-to-actions.

Metrics 84
article thumbnail

Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. Where do you search for a co-founder who might help you with this pitch and planning process? Are you doing advertising?