Up and Running
OCTOBER 8, 2014
These don’t have to be big solutions like Google search or Amazon, they could be much smaller. When you play unicycle hockey, you typically use a unicycle, an ice-hockey stick and a tennis ball. To cater to a unicycle hockey player’s needs, Unicycle.com, headquartered in the UK, has decided to stock ice-hockey sticks.
ConversionXL
APRIL 3, 2019
Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential).
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Up and Running
AUGUST 21, 2014
If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. I mean think about your own search habits. You need to also understand calls-to-actions.
thebarefootvc
DECEMBER 16, 2011
From big brands creating campaigns on Facebook to group buying sites like Groupon to subscription services such as Birchbox and Shoedazzle to highly curated specialty sites such as Fab.com , 2011 saw large increases in consumers buying online. eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.
Up and Running
MARCH 11, 2015
If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. Where do you search for a co-founder who might help you with this pitch and planning process? Are you doing advertising?
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