No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank
APRIL 8, 2010
No campaign plan survives first contact with the enemy. He and his co-founder were both PhD’s in applied math who believe they can make some serious inroads on next generation search. We thought we’d take our plan and go raise seed money. We can’t raise money knowing our plan is wrong.”. Here’s why.
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