Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. So they do say a 90 day or a six month campaign to communicate the change, but-. They were the guys who created Hula Hoop and Silly String.
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