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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

They may be following up from a sales presentation, they may be investigating about how to troubleshoot an issue, or they may be responding to your outbound campaign and are looking for more information. As a side note, don’t worry if you know nothing about programming or design. Thus, its importance on your site is undeniable.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. So my Twitter feed is fairly carefully curated. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner.